It has a mostly white and blue colour scheme, with pictures of pokémon splashed around. The main page is set up as a blog, with the latest 5 posts by the admin in the centre. On th
e left is a menu bar, with links to all the sections, a main heading for diferent games, utilities and pokémon card lists. These include Diamond/Pearl; TCG spoilers; and Video Game info. The D/P contains ammong other things, a walkthrough of the game, a searchable pokédex, and a utility for building a squad. The TCG spoilers contain information about each card in each trading card set, and the videogame information contains things for older pokémon games. The headings for each section have the iconic image of a pokéball on each side of the heading name.
The site also has a forum, which has thousands of posts on various pokémon and non pokémon topics.
This site is pretty much essential for anyone who loves pokémon, and who plays the pokémon games.
NARROWCASTING
This site is targeted at people who love pokémon, which is a niche audience.
REACH
Anyone who loves pokémon can access this site easily.
IMMEDIACY
Pokémon fans can access the website any time, and not have to wait to find something out.
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