BBC drama page.
The page itself is very simple, The image shown is the entire page. It is all compact, all the information is in a small square, so computers running on higher resolutions can see the whole page without scrolling anywhere. I think that a diaplay running even lower as 600x800 could see the page in its entirety.
The website, www.bbc.co.uk/drama itself has an easy to remember address, which anchors my feelings that this website is aimed toward an older audience, one who is interested in BBC drama, but wants to find out more, possibly males and females aged 40+. I think this because the website is very very easy to navigate, everything is set out very well, under bold headings, with popular programmes
getting image links, Heroes, Holby City etc. There are also links to other parts of the BBC website, which may interest the surfer, for instance, Doctor Who has a strong fanbase, but the programme itself has it's own website, so a link image is provided.The technology I can see it replacing is magazines mainly. The information provided is the kind of thing provided in TV magazines, for instance on the Heroes website, there is an episode guide, and interviews with the cast.
IMMEDIACY
All the information is avaliable at the click of a button. No waiting for the next issue to be delivered to the shop.
INTERACTIVITY
There are messageboards for individual programmes. Flash games are playable.
VERTICAL INTEGRATION
The links to other bbc websites allows the user to see other content, whilst the bbc keeps an audience.
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