Tuesday, April 22, 2008

5) podcast skinscast



The skinscast can be found here. It is a podcast providing extra depth into the episode just aired on e4. It is aimed at "the dedicated, discerning Skins fans". That is people aged 15-25, who watch Skins. The show is hosted by Daniel Kaluuya, the guy who playes Kenneth, a favourite character of many, but who has a small part in the programme.

It is easy to subscribe to the podcast, all one needs is apple's iTunes player. In the iTunes shop, there is a podcasts menu, and any selected podcast is automatically downloaded whenever it airs. It is then downloaded to the ipod whever.

VERTICAL INTEGRATION
The ipod/itunes gives apple vertical integration, allowing brand loyalty. the E4/skins, allows brand loyalty to the skins brand.

PORTABILITY
it can go into a portable device for listening at any time.

TIMESHIFT
can be listened to any time.

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