Skins has just finished its second series on E4 and channel4. It is rare in the current television climate, as it is a new original drama aimed towards teenagers and young adults. Officially, it is 18+, but the content appeals from 15+. The website definately shows this. It isn't as simple as the BBC drama site, as it assumes that someone aged 15-21 would know how to navigate a more complex website. Having said this, the main page contains links to the various sections of the site on a navbar, with content such as vdeo interviews, and a messageboard.
The website is replacing the need to look for interviews on tv programmes and in magazines for information regarding the programme. It also gives more than both magazine interviews, and tv interviews by providing both video and text, as opposed to just one.
The institutions involved are regulators, such as ofcom, and Channel4. Channel4 because it has to make the programme. Ofcom has a responsibility to regulate programming, and since skins has adult content, but is of interest for children, this is a big role.
CONVERGANCE
as the website has both text and video, i think this could be convergance between magazine and television.
TIMESHIFT
clips of the show can be played at any time.
INTERACTIVITY
the message board allows people to give their input and have it heard.
NON LINEAR
it is broken up, the audience can read material in whatever order they want.
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